A Podcast Reborn: The Year of Words
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F3: You're listening to the Uptown Bourgeois podcast.
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M2: Let's be weird, snobby, and intellectural together.
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F2: This week, I want to talk about words. (clip) Words. They can do anything. They can call in a dog at night. They can bring comfort to an old friend. They can sing Happy Birthday to a girl whose balloons are slowly sinking. Sometimes words can get you into trouble.
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M2: That sound bite was from an Amnesty International Video about human rights, the power of words, and the need for people to speak up for those who don't have freedom of expression. Words are our greatest currency, and not Bitcoin as you may have thought. There are strong, inspiring words, there are regular, everyday words, and there are dangerous words, but they're all words nonetheless. And they often have a greater impact than any of us can imagine. In fact, they're involved in every aspect of our lives: the tweets, the Instagram stories, the texts, and instant messages, blog posts, think pieces, you name it. Words are part of the fabric of everything we experience in our lives, every single day.
People are going big with video. According to TechCrunch, people watch 1 billion hours of video on YouTube every day. And Facebook has logged over 8 billion daily video views since 2015. If you're involved in digital media like I am, it seems the only way to reach anyone is by putting your message in a video. But I have no desire to be a YouTube star or to document every minuscule detail of my life on video. So leaning on that medium as my primary means of communication is just not desirable. Thus, I express myself best with words. I’ve found my superpower in words and I'm choosing to embrace words in 2018.
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M1: I'd like to take a moment to thank all the small businesses that supported Uptown Bourgeois in 2017: Cornaments, Hampton and Rhoes, Grooming Adepts, Crystal Clear Solutions, Knew Amsterdam, Black Bourgeois, Lucky Franc’s, Plus 2 Clothing, JavaWoods, Barber Art, Thunder Liger, Belinda Jewelz, Dr Basu, Vibbi, Mingle2day, FortiBitum, The Styled Man Box, and Square Me. If you're interested in sponsoring a future episode of this podcast or an article on the website, contact me at Jefferey at uptown bourgeois dot com. That's J E F F E R E Y at uptown bourgeois dot com.
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F1: So let's talk about what Uptown Bourgeois has been up to this point. In 2014, the journey begins. In 2015, I took an informed look at men's fashion. It was a journey that took me to dozens of runway shows and presentations, as New York Fashion Week Mens kicked off and kind of found its voice here in the city and within the fashion industry. In 2016, I switched over to snarky pop culture commentary because there aren't enough people doing that. And in 2017, I focused on universal issues through a personal lens. There was this conscious cloud hanging over Uptown Bourgeois, over pretty much everything I read watched or listened to. In 2018, that conscious cloud is still there but it's all the more reason for me to focus on words and really sink my teeth into some meaty topics.
So what does that mean, focusing on words? It means no photos on the home page of the website. I've redesigned the entire website, not just the home page, so that the first thing you see when you log on are words. And as you scroll through, there's less focus on the images and on these abstract photoshoot concepts and it's all about the words. There's a more word - focused Instagram account for Uptown Bourgeois. There is this continuing conversation here on this podcast and also in the newsletter. And overall, I'm just transitioning Uptown Bourgeois to a brand that's less focused on what I look like and more on what I have to say.
Social media has empowered us, for better or worse, to believe that our opinions matter and that we have the platforms available to express those opinions. I, like every other podcaster slash blogger slash social media user, feels like I have something important and unique to say and this year, I intend to say those things in as many compelling ways as possible. 2018 is about words. 2018 is about change and not just the type that's about redesigning a website. It's more profound than that. And 2018 is also about best. You know, this is something I'll get into in a future podcast , but I really want to take this year to be the best version of myself. I'm not just talking about hitting the gym and putting a little less junk food on my plate. I'm talking best career, best content, best everything.
2017 was a shitty year for a lot of people. There was a lot to be mad about but I had a lot to be grateful for and I felt kind of guilty celebrating those things when there was so much turmoil happening around the country and the world. But I realized that I can't turn my life into a black abyss because everyone else is mad. I dared to be happy in 2017 and I think that's okay. And the only way I can continue to be happy in 2018 is by being the best person I can be. It's not about ignoring the rest of the world and pretending like everything isn't going to shit. But in order to fight, to tell the right stories and tell them powerfully, I need to be at my best and I want to document what that means this year. So best, change, and words. This might be Uptown Bourgeois’ most abstract year yet and that makes it the most exciting. Are you guys willing to join me on this journey?
Before I go, I want to share a snippet of the best article I read this week. It's an essay from The Ringer written by Micah Peters. It's called “How singing Lauryn Hill with strangers reminded me to stay hopeful even in 2017”. This next line really stuck with me. It reads, “When life hands you a small simple moment of happiness, I want you to promise me you'll accept it and try not to think too hard about it.” In this article, that simple moment was a group of strangers in a diner singing along to “Ex Factor”, which, by the way, is my favorite song of all time. They didn't know each other or what each person was going through. But in that moment, Ms. Hill's words brought them together, helped them all escape the present. You know, that's the true power of words. So check out the article when you have a chance. If you're subscribed to my newsletter, it's at the end. If you follow me on social media, I've shared it on my accounts. Just please give it a read, it's definitely worth it. It's very well - written and if you have a chance to dive deeper into The Ringer, their pop culture commentary is so on point.
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F3: Thanks so much for listening to the Uptown Bourgeois podcast. Check back for new episodes every week and subscribe on iTunes or SoundCloud so you never miss out. If you love it , share it with your friends. If not , shoot me an email and let me know what you'd like me to talk about. Until next week.
This podcast was transcribed using Simon Says.