Jada Pinkett Smith Lands Big Sundance Sale – The Color Brief January 31
The Jada Pinkett Smith-produced film Hala was purchased at the Sundance Film Festival by Apple. This marks the tech giant’s first festival purchase and further echoes its dedication to building up its content reserves.
Hala was written and directed by Minhal Baig, and centers on 17-year-old Hala, who discovers a secret that could destroy her family while navigating the two very different worlds of her traditional Muslim home and her high school.
The film followed the guidelines of an inclusion rider, ensuring department heads and 75% of below-the-line roles were filled by women.
Smith has been a vocal critic of Hollywood’s lack of diversity.
In other news…
Black Pantheris returning to AMC theaters this weekend for a series of free Black History Month screenings. Disney will also donate $1.5 million to the United Negro College Fund.
The Rolling Loud Festival, which takes place in Miami May 10-12, will be headlined by Travis Scott, Kid Cudi, and Cardi B. Young Thug, Migos, Lil Wayne, and Lil Uzi Vert are also expected to perform.
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