When I first started this blog, I was a full-time retail manager with dreams of writing. Today, almost 5 years later, I’m a full-time freelance writer and editor. In that sense, this blog has served its purpose, and it’s time for me to move on to my next venture.
Uptown Bourgeois has evolved from my personal men’s fashion blog to a more expansive site that covers cultural happenings and conversations. I’ve used this space to experiment with different ideas and mediums, and I’ve learned a lot along the way. But now, I’m ready to take all of these lessons and channel them into a business that helps me further solidify my writing career and takes my success to the next level. I know in my heart that UB is no longer the online space for me to achieve the goals I have in mind.
Some hard truths about running this site:
- The ad-based business model for websites is failing. Major publishers like Condé Nast are moving their previously free content behind paywalls. And several other sites are either laying off massive amounts of employees or they’re shutting down entirely. This is a turning point for web content.
- Websites like this are no longer a destination. The content created on a website like Uptown Bourgeois primarily serves the purpose of feeding other distribution channels, like YouTube, social media, podcasts, and newsletters. Connecting with an audience is about delivering content directly to them, instead of hoping they find you.
- This site requires a lot of time, and some money, but I’m not seeing the ROI on either front.
- I was naïve when I started Uptown Bourgeois. I just wanted an online space to play and try out concepts. I wasn’t concerned with building a marketable business that was easy to explain or advertise. I’m ready to focus on a more marketable business entity now.
- I’m a full-time writer and editor – I get paid to create or polish work for my clients. In contrast, though I’ve put my heart and soul into a lot of the work I publish here, it doesn’t pay me nor does it connect me with new paid opportunities.
In short, continuing to run Uptown Bourgeois just isn’t a smart business decision.
I have a personal responsibility to keep evolving, keep assessing, and keep doing what’s right for my goals. At this time, UB isn’t aligned with those goals.
There’s no doubt – the work I published here played a huge role in helping me establish myself, and I frequently used posts from UB when submitting writing samples for jobs. It was ground zero for me to test ideas, grow as a writer, and learn the ins and outs of new media. It was proof to me and my clients that I could manage a brand, that I could self-edit, and that I could produce a high standard of work without any oversight.
As I look forward, I’m really interested in forms of media that provide a direct connection with my audience: newsletters, podcasts, microcontent, short-form video. I’ll be focusing on these mediums with my next brand.
I’m still developing the specifics of my next move. If we’re already connected, I’ll be sure to share the news when it’s ready. In the meantime, you can keep up with me at jeffereyspivey.com and subscribe to my mailing list below. You can also follow me on IG (@jefferey.spivey) and Twitter (@jeffereyspivey).
All Uptown Bourgeois content will stay up until May 15, then the site goes black. The other entities (podcast, social media accounts, etc.) will slowly disappear in the coming months. But of course, I’ll hold onto the domain and trademark for the business name.
Thank you so much for your support, your comments, your follows, your suggestions, and your time. It means more than you’ll ever know.
Until the next venture,