For those not too familiar with the fashion world's seasonal process, the week after Fashion Week is still a pretty intense one. July 20-21 in NYC was all about the buyers. Trade shows are a fashion fan's dream. They serve as an opportunity to get up close and personal with your favorite pieces from the runway and get product info from company reps. They also serve as a fertile market for keen buyers looking to get first dibs on the upcoming season's hottest picks.
(capsule) was a menswear trade show of epic proportions. As a trade show virgin, the scene was a bit overwhelming for me. There were hundreds of booths showcasing full collections from designers and mass market brands alike: Stussy, Obey, and Herschel stood side by side with Pyer Moss, Timo Weiland, and Rochambeau.
Taking place in lower Manhattan's Basketball City, (capsule) was more like a chic shopping hangout than a pressure-packed trade show. The event was soundtracked with hip hop and indie jams, and onlookers could grab a bite to eat from numerous food vendors and grab a bottle of complimentary Aqua Hydrate. There was even shuttle service between (capsule) and other trade shows in the city.
The part of the event that captured my attention the most was the back of the room. The back row of the venue was home to curated outfits by influencers like Harvey Nichols menswear head Darren Skey and model slash blogger Aleali May. There were also fully curated rooms full of different designers whose aesthetics all tied together under themes like "Tomorrow" and "New America".
For the buyer and fashion enthusiast alike, (capsule) was a menswear fan's dream come true.