Saint Laurent is the epitome of luxury. Hedi Slimane is a fashion rockstar that has infused the house of Saint Laurent with a vitality and sex appeal almost unheard of across any other fashion house. The man can do no wrong. Well, at least not until now.
It was recently announced that Saint Laurent would be dropping a small offering of luxury snapbacks. Snapbacks are a streetwear staple. So I see the motivation behind putting a high-end spin on the hats similar to how many luxury designers have embraced sneaker design. But after seeing the product offering, something about this just doesn't seem right. The choice to release these snapbacks seems untimely, pedestrian, lazy, and exploitative of the Saint Laurent name. The hats remind me more of the early aughts trucker hat phenomenon. Von Dutch, anyone? Yeah, I think we'd all like to forget about that whole period of lapses in fashion judgment.
At $275 a piece, these babies aren't cheap. But the same can't be said of their overall aesthetic. Luxury has always led the conversation when it comes to trend. So it seems odd that Saint Laurent is making this seemingly backwards turn downmarket. Shortly after the new year, rumors that Slimane was leaving the label over creative differences started swirling aggressively. Could the decision to release these hats be part of the rumored turmoil? Who knows?
In the end, I'm sure the label stands to make a boatload of money from these hats. For Saint Laurent fans who can't cough up enough dinero to buy their apparel, the $275 price tag is more accessible and owning a piece with the Saint Laurent tag can certainly be a reality. Hopefully this isn't a sign of things to come from the renowned fashion house. What are your thoughts? Sound off in the comments below.