It's no secret that the retail biz had a tough time in 2015. Aside from fast fashion chains like H&M, Zara, and Forever 21, continued interest was hard to come by unless there was a winning formula. While that's crap news for executives at some of the more institutional fashion brands, that's great news for you. I know you may be exhausted from the hustle and bustle of the holiday shopping period that just passed (please see above). But you need to buy things now! You'd be a fool not to.
Most of the US experienced an unseasonably warm December. For all the stores that loaded up on cashmere, sweaters, and winter accessories, massive markdowns were in store to move through this inventory. As temperatures start to dip, now's your chance to pick up "wear now" pieces for record low prices.
How low you ask? LOW. VERY LOW. I just bought a blazer, sweater, and anorak jacket for a combined $100 from Frank & Oak. Not $100 per piece. $100 total for all three! That's just crazy. Brands are offering wardrobe staples like blazers for $80, jeans for $35, sunglasses for $10, and leather bags for $40.
And on top of all these insane markdowns, many stores are offering additional percentages off these already bottom barrel prices. Most retailers are in a crunch to make space for their spring deliveries. Desperate times call for desperate measures, and these guys will do what it takes to move through inventory.
There's no reason you should be paying full price for any piece of clothing this month. Unless you absolutely love it, have to have it, and know that it'll be sold out completely before it goes on sale, don't buy it. I'm talking really love it. Risk your life love it. Sell your first born love it. If you wouldn't sell your soul, wait for a sale.
Take it from an insider. I've spent the last 11 years of my life managing various stores. I've seen my share of sales, and I know that January is a barren wasteland for retail. So get while the getting's good. Before all that sale product is gone and you're back to juggling whether you should pay rent or buy those new sneakers.