The world of men’s fashion clearly intends to laugh heartily throughout April Fools’ Day. Many of us fashion fiends woke up to a pretty official-looking announcement from H&M about its next big collaboration. But their next partner-in-crime wasn’t a fashion-forward celeb or luxury designer. It was none other than Facebook founder and CEO Mark Zuckerberg. I took this seriously for all of 60 seconds, but I have to give H&M credit. If this was real, it would be a brilliant campaign.
The official site, markforhm.com, touts “One Less Thing To Think About In The Morning” as its official tagline. The collaboration promises to bring Zuckerberg’s personal ethos, of freeing up mental energy consumed by even the easiest decisions, to the world. The “collection” is listed as a rebranding of H&M’s basics, and The Collection Pack features seven basic grey t-shirts and one pair of basic jeans. Basic is their wording, not mine. But I may or may not have recently mentioned how Zuckerberg wears the same thing everywhere. And I totally supported it. I’m so not judging him.
You’ll especially get a kick out of the Lookbook which features several shots of Zuckerberg wearing his signature outfit in every aspect of his life from giving international speeches to getting in exercise with the fam.
I’ve got to hand it to H&M. This is an elaborate but genius joke. And I have a hunch that the curated basics collection could actually sell. Plus, it’s great to see the Swedish brand taking a moment out of dominating retail to show a sense of humor.
The Mark For H&M Collection was just one of many men’s fashion-oriented pranks today. GQ.com replaced every image on its homepage with pics of the beloved George Costanza. And Pharrell’s streetwear brand, Billionaire Boys Club, released an extensive press release detailing its recent sale to none other than Donald J. Trump, who rebranded the label as Billionaire Men’s Club.
Oddly, not a joke was to be found over at Vogue.com. The April Fool’s Day pranks represent the overall spirit and energy of menswear. We really do care about well-made clothing and looking good, but we don’t take ourselves too seriously.
During this era of political unrest, Black Bourgeois is using a mixture of social activism and American-made fashion to empower the black community.
Once upon a time, I found pride in being called an "influencer". But now, that label is a thorn in my side.
I considered myself pretty healthy...until I fainted due to mild dehydration. Now I'm revisiting the basics of everyday health.
New York is a demanding place-one that most New Yorkers are proud to live in. But maybe I've reached a point where the city has asked for too much.
A year and a half into my freelance journey, I've learned a lot. It'd be selfish of me to keep all this info to myself...
New York City's subway has been in a state of constant decline for the last 10 years. It's time for the MTA to get its shit together.
Most people either struggle with time management or underestimate how tough it is. Don't be either of these people.
Musings on natural hair and identity...
One year into my natural hair journey, I'm further exploring the connection between black hair and identity.
It's impossible to examine my identity without understanding the intersection of homosexuality and blackness.