It looks like lemonade may be the official drink of the summer thanks to Beyoncé.
Ever since ‘Formation’ dropped out of thin air back in February, fans like myself have been salivating over the impending release of a new full-length album from Queen Bey. If you need me to jog your memory for some ridiculous reason, Beyoncé dropped her self-titled visual album on a quiet day back in 2013 without any warning. The world was never the same after. That cultural juggernaut became everything from a life planning thesis statement to a touchpoint of protest from the conservative right. In essence, it was EVERYTHING.
Now, with tons of speculation but no actual solid information to reference, King B fired this warning shot across social media on Saturday.
Many speculate that this cryptic video is a trailer for an album film due to premiere on HBO next Saturday. If her visual album concept and her ‘Formation’ video were any indication, this is a pop culture moment that cannot be missed. But what if you already have plans next Saturday? Sure, you could be the lame guy in the corner of the party trying to stream this historic moment on HBO Go. But what you really want is to be a part of the action at the same time as the rest of the BeyHive.
Tell the party host you’ve come down with a sudden illness that can only be treated with lemonade. Plain ol’ lemonade has been enlisted in the fight against kidney stones, arthritis, and stomach issues for years. It has tremendous immune system-enhancing qualities that can only be further boosted by some twerking in front of your TV. Muster up a little cough during work on Friday, and plan to cure your sickness at 9 p.m. Saturday night.
You don’t need to miss out on life entirely. But you do need enough time to view this wondrous entertainment experience that awaits us. And enough time to engage the BeyHive on Twitter. And possibly be one of the first to launch a viral meme or GIF. And text your closest BeyHive friends for their reactions. And then anxiously log onto the Tidal homepage to find what’s sure to be a full new album from our Queen. So, on second thought, you may have to cancel all of your plans Saturday night. Hell, you might have to stay indoors all weekend to fully comprehend this.
Start squeezing those lemons, folks. A new era is upon us.