Menswear generated an estimated $40 billion in 2015. And many industry officials predict that this growth will continue exponentially throughout 2016. Of course, when it comes to fashion, womenswear still takes home the lion’s share of the bacon. But its growth is often stagnant or insignificant at best as retailers struggle to land on compelling styles that keep consumers coming back. Perhaps some of these brands could introduce menswear not only to boost revenue, but to provide some gender neutral options for female shoppers as well as increase their appeal with the industry as a whole. Here’s a few brands that could benefit from embracing their male counterparts.
The purveyor of boho chic is all about no-fuss style that relies heavily on prints and patterns. Not to mention, men and women alike are often drawn to the stores’ intricate window displays. Recently, all signs have pointed to trouble for the brand including decreasing sales and a new reliance on sale promotions. With menswear taking all kinds of risks, we could use a fresh perspective that gives us more options beyond what most retailers have to offer.
2. Tory Burch
The chic brand is known globally for its unmistakable logo. To build on its portfolio, Tory Burch just launched Tory Sport, complete with a flashy new flagship on 5th Avenue. But even though there were no overwhelming reports of financial trouble at the brand, news surfaced late last year about in-house restructuring. And the move to diversify its customer offering raises concerns that there’s a need to inject new life into the New York-based label. With the popularity of logo-heavy brands like MCM, men would surely embrace a more masculine incarnation of the iconic logo. And I’d love to get my hands on some men’s versions of those Tory Sport workout looks.
3. Judith & Charles
Judith & Charles occupies the workwear space that Banana Republic once dominated. But it does so through a sharp ready-to-wear lens, embracing trend without abandoning the core of its aesthetic. Think leather pants paired with a marled sweater and chunky loafers. It’s a modern approach to workwear for the fashion set that isn’t afraid to mix things up a bit. Professional men need some new options beyond the basics. This could be the brand to send a jolt of electricity into the traditional men’s market.
The renowned boutique specializes in highly edited designer picks for the ladies. But men need more curated selections to choose from as well. Gap Inc,’s Piperlime offered a pretty impressive assortment of designer goods for the guys before shuttering completely in 2015. Perhaps this chic boutique brand could gain some market share with the debut of a men’s boutique.
5. Stuart Weitzman
Stuart Weitzman has always been a strong luxury alternative to the over-the-top shoe departments of megastores like Saks Fifth Avenue and Bloomingdales. The chic shopping environment and expertly chosen assortment of shoes attract highly fashion-conscious women. Outside of sneaker emporiums, shopping for men’s shoes is often an underwhelming affair filled with lots of awful, bland work shoes. We need a high-end alternative to find the sleek styles that we prefer. Perhaps the next phase of Stuart Weitzman’s success includes embracing a men’s line.
Sure, we have tons of options out there already as brand after brand attempts to jump on the menswear train. But the more options there are, the more crap starts to rise to the surface as well. Maybe a woman’s touch in menswear could be a mutually beneficial partnership that does wonders for the industry.