Thanks to a steamy new campaign featuring model Seth Fornea, Differio is making a big splash on the menswear scene. And in an unprecedented move, they’re shifting the focus of fashion exclusively to a group of consumers who are often shown behind the scenes: gay men.
The campaign for the brand’s 2016 collection features Fornea in a range of outfits from camo print boxer briefs to a “cheeky”, nearly nude side view in overalls. One thing is clear about Differio: this brand is for the guy who isn’t afraid to be sexy. It’s time to throw conservatism out the window.
Differio was created in 2014 with an aim to become a leading global menswear retailer. Through a series of exclusive deals, the brand works with independent labels and designers to showcase an expertly curated offering of clothing, shoes, and accessories. According to the official website, the Differio man is one who’s defined as a sophisticated explorer who’s unafraid to forge his own fashion path.
More important than the fashion, Differio is creating a sense of community. CEO Jimmy Chrabieh says, “Our core purpose is to CHANGE THE WORLD TOGETHER. This is the fundamental reason for our company’s existence. Because, let’s be honest: Does the world really need another retailer? No. We believe we need a better world.”
When it comes to gay menswear, the territory is uncharted. Gay men may run the fashion industry but you wouldn’t know it from the available options. Quite often, brands targeting gay men have only focused on a particular item like sweatpants or tees. And those garments aren’t top quality. Differio is one-of-a-kind in that it seeks to outfit your entire life. This is men’s trendy clothing on a global scale.
Among several categories, Differio has a sleek and sexy gay underwear range that serves all your needs from daytime comfort to nighttime frolicking. Selections like the Gregg Homme Blacklace Luxury Lingerie brief and White Mesh See Through Briefs offer up barely-there styles that are daring and adventurous.
In a unique move that truly sets them apart from the competition, Differio has an extensive selection of men’s overalls. The Army Green Apron Look, which can be seen on Fornea in the campaign shoot, offers suggestive fun while the Ripped Denim Overalls By Integral successfully evoke sex appeal and current trend.
And no collection of gay fashion would be complete without a killer selection of skinny jeans for men. Whether you’re interested in leather trousers, patchwork, floral prints, or Avant garde details, this denim collection has you covered.
If Differio represents anything, it’s the ability to be unapologetic about being yourself. Whether it’s the CEO’s comments about making the shopping experience special or seeing the gay-affirming advertising or seeing the plethora of gay menswear styles pulled together especially for us, what they’re doing is exciting and meaningful. And not to mention, the steamy ads make for some nice eye candy. Great fashion and sexy eye candy? It’s a match made in gay heaven.